The Travel industry has rapidly changed and evolved in the last decade around how passengers are “connected and engaged” to experience their journey. Technology plays a significant role in transforming the traveler into a “digitally empowered passenger”. It is becoming imperative for travel companies to provide services that can exceed passenger expectations and help them on their journey, from purchase to completion.
The success of travel companies is directly linked to how well they understand their passengers in order to create intuitive and highly personalized customer experiences. It has become equally important for travel companies to enhance their operational efficiency, passenger loyalty, and overall profitability.